![]() ![]() Henry Schuck and Kirk Brown were fresh college graduates when they decided to launch DiscoverOrg from their dorm rooms in Ohio. ZoomInfo (founded in 2000) was acquired by DiscoverOrg (founded in 2007) and rebranded itself as ZoomInfo in 2019. The genesis of ZoomInfo and Lusha ZoomInfo’s origin ![]() Through this blog post, we hope to help you arrive at the decision of which one to invest in-ZoomInfo or Lusha, based on your business use cases. In this post, we will take a closer look at ZoomInfo and Lusha-two of the many companies in the DaaS capital that have made great headways in recent years. Outsourcing their lead gen activity to a specialized software can help them save time and invest their resources in more meaningful areas like discovery calls, refining their sales pitch, or devising an effective account-based sales strategy. It’s par for the course for every growing SaaS company to invest in such a platform not just to enrich sales but also to generate marketing leads or find great talent to hire.įor sales teams, a sales intelligence software is a godsend because lead gen is a top-of-mind concern for every sales team. If you landed on this article after reading its headline, you are probably thinking of investing in a good sales intelligence platform like ZoomInfo, Lusha, Slintel, or LinkedIn’s Sales Navigator. By virtue of the niche that they operate in, most companies in the data as a service (DaaS) space have access to plenty of data and bountiful dollars. ![]() And only a few companies can boast of having them both in abundance. There are two things that SaaS companies desire the most-data and dollars. ![]()
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